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Book Cover
Streaming video
Author Gregory, James R. Speaker.

Title Valuing corporate brands / James R. Gregory
Published London : Henry Stewart Talks, 2014
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (39 min.) : color, sound)
Series Global branding strategies, 2056-4570
Henry Stewart talks. Business & management collection. Global branding strategies
Contents Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Branding (Marketing)
Branding (Marketing) -- Case studies
Corporate image.
Corporations -- Public relations.
Institutional advertising.
Form Streaming video