| Description |
1 online resource (587 pages) : illustrations |
| Series |
Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation ; Bd. 7 |
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Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation ; Bd. 7
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| Contents |
Communication Technology as an Extension of the Self in the U.S. and Germany: A Cross-Cultural Study Linking People's Associations with Technology to Their Symbolic Proximity with Others -- Arun Vishwanath and Hao Chen 447Listener as Producer: Minga Perú's Intercultural Radio Educative Project in the Peruvian Amazon -- Lucia Durá, Arvind Singhal, and Eliana Elias -- Factors Contributing to Cross-Cultural Adaptation of Mainland Students in Hong Kong: Testing a Dynamic Model -- Juana Du |
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Cultural Ideals in Chinese Malaysians' Discourse of Dissatisfaction -- Ee Lin Lee and Bradford J. Hall 365Taiwan's TV Facing Transnational Media: The Battle between Indigenous Culture and Global Hybrid Culture -- Junhao Hong and Ho-Chun Li -- Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention -- A Comparison of U.S. and Chinese Viewers -- Shuhua Zhou, Jie Xu, Yinjiao Ye, and Peiqin Zhou |
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Intercultural Adjustment Training: A Proposed Model and Sample Application Tool -- Hiromi Motozuka and Stella Ting-Toomey |
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Performance Appraisal in Hong Kong Subsidiaries versus Their U.S. Parent Companies: Culture, Communication, and Appraisal Effectiveness -- Vivian C. Sheer and Guo-Ming Chen 137Updating Face Negotiation in Cross-Cultural Conflict through Examining Multilevel Influences on Culture -- Yea-Wen Chen, Courtney Fletcher, and John Oetzel -- Navigating Silences in International Business Contexts -- Kris Acheson -- The Cultural Antecedents to Japanese and U.S. Negotiation Styles -- Edwin R. Mc Daniel |
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Table of Contents General Introduction: The Influence of Stereotyping on Consumer Behavior -- Michael B. Hinner -- A Contemporary Conceptualization of Ethnocentrism -- James W. Neuliep -- Business Goals and Corporate Governance -- Geert Hofstede -- A Case Study in Intercultural Management Communication: Icelandic Managers and French, Spanish, and Indian Employees -- Erla S. Kirstjánsdóttir and Judith N. Martin -- Managing Diversity in Higher Education in Response to Internationalization and Globalization: Implications for University Leaders -- Ming-Yi Wu |
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The Great Cultural Divide in International Business Communication: High and Low Context Communication -- Tadasu Todd Imahori 245(Re)constructions of the Self & Others: Peeling Back Layers of Identity, Context, and Power in Intercultural Tourism Interactions -- Sundae R. Bean -- Testing Key Hypotheses about U.S. Hispanic Consumer Behavior: Marketing-Assumptions or Reality -- Carlos Valdez, Felipe Korzenny, and Holly McGavock -- Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs -- Ling Chen |
| Summary |
Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today's globalized world, it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication, including their own. This knowledge will provide a better understanding of not just one's own behavior, but also that of one's international business partners, employees, and customers. So who better to explain the influence of culture than some of the leading experts in the field' These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture's influence in particular business contexts. These insights should prove to be interesting, perceptive, and useful to many international business transactions and interactions |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Business communication.
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Globalization.
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Intercultural communication.
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Interpersonal communication and culture.
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| Form |
Electronic book
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| Author |
Hinner, Michael B. (Michael Bernhard)
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| ISBN |
3653014476 (electronic bk.) |
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9783653014471 (electronic bk.) |
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