Title Internationalization of an emerging country brand : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar

Published London : Henry Stewart Talks, 2018

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (17 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand Notes Animated audio-visual presentation with synchronized narration Extended-form case study Title from title frames Subject Bakeries -- Turkey -- Istanbul -- Marketing Branding (Marketing) -- Case studies Franchises (Retail trade) International business enterprises. Marketing -- Developing countries -- Case studies franchises. Bakeries -- Marketing. Branding (Marketing) Franchises (Retail trade) International business enterprises. Marketing. Developing countries. Turkey -- Istanbul. Genre/Form Case studies. Form Streaming video

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