Description |
1 online resource (342 pages) |
Contents |
Introduction -- PART I: THE THEORY OF RESPONSIBILITY. 1. Responsibility -- 2. Stakeholders -- 3. Corporate politics--stakeholder democracy -- PART II: APPLYING RESPONSIBILITY. 4. Responsible corporate management -- 5. Responsible operation -- 6. Responsible marketing -- 7. Responsible finances -- 8. Responsible Research and Innovation -- PART III: THE OPERATION OF CSR. 9. Standards and guidelines -- 10. Stakeholder inclusiveness and democracy -- List of References --Index |
Summary |
"Most practitioners and decision makers look at corporate social responsibility (CSR) as a socially responsible management practice on top of what company leaders generally do: focus on the sustainable, long term financial profitability of their corporation. This book focuses on a political understanding of CSR: the author bridges politics with corporate social responsibility and in a creative and provocative manner. Braun seeks to explore why and how corporations are to be seen as political actors with important roles in our current societies."-- Provided by publisher |
Analysis |
Business, Capitalism, Corporate Social Responsibility, Marketing, Sustainability |
Bibliography |
Includes bibliographical references and name index |
Notes |
Online resource; title from digital title page (viewed on May 29, 2019) |
Subject |
Corporate governance -- Moral and ethical aspects
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Social responsibility of business.
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BUSINESS & ECONOMICS -- Accounting -- Financial.
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Social responsibility of business
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Corporate Social Responsibility
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Corporate Governance
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Form |
Electronic book
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Author |
Richter, Borka, translator.
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ISBN |
9789633862940 |
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9633862949 |
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9789633862933 |
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9633862930 |
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