Ch. 1. Elements of Diffusion -- Ch. 2. A History of Diffusion Research -- Ch. 3. Contributions and Criticisms of Diffusion Research -- Ch. 4. The Generation of Innovations -- Ch. 5. The Innovation-Decision Process -- Ch. 6. Attributes of Innovations and their Rate of Adoption -- Ch. 7. Innovativeness and Adopter Categories -- Ch. 8. Diffusion Networks -- Ch. 9. The Change Agent -- Ch. 10. Innovation in Organizations -- Ch. 11. Consequences of Innovations
Analysis
Diffusion of innovations
Bibliography
Includes bibliographical references (pages 443-501) and indexes