| Description |
xxxii, 368 pages ; 23 cm |
|
regular print |
| Contents |
Introduction : How an injury led me to irrationality and to the research described here -- ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- ch. 3. The cost of zero cost : why we often pay too much when we pay nothing -- ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- ch. 5. The influence of arousal : why hot is much hotter than we realize -- ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- ch. 7. The high price of ownership : why we overvalue what we have -- ch. 8 Keeping doors open : why options distract us from our main objective -- ch. 9. The effect of expectations : why the mind gets what it expects -- ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- ch. 11. The context of our character, part 1 : why we are dishonest, and what we can do about it -- ch 12. The context of our character, part 2 : why dealing with cash makes us more honest -- 13 Beer and free lunches : what is behavioral economics, and where are the free lunches? -- Bonus material added for the revised and expanded edition : reflections and anecdotes about some of the chapters -- Thoughts about the subprime mortgage crisis and its consequences -- Thanks -- $t List of collaborators -- $t Notes -- $t Bibliography and additional readings -- $t Index |
| Notes |
"Originally published in 2008, in a different format, by HarperCollins Publishers." |
| Bibliography |
Includes bibliographical references (pages [341]-353) and index |
| Subject |
Decision making.
|
|
Economics -- Psychological aspects.
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Consumer behavior.
|
| ISBN |
9780061854545 |
|
0061854549 |
|
