| Description |
viii, 264 pages : illustrations ; 24 cm |
| Contents |
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today |
| Summary |
Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process |
|
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, a leading innovation anddesign firm, and its celebrated CEO and president, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate reorganizations.
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Industrial design.
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Organizational change.
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Reengineering (Management)
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| Author |
Katz, Barry, author
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| LC no. |
2009014596 |
| ISBN |
0061766089 (hardback) |
|
9780061766084 (hardback) |
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