Book Cover
E-book
Author Frankel, Alex.

Title Punching in : on the frontlines of the new brand cultu / Alex Frankel
Published [Place of publication not identified] : HarperCollins e-Books, 2014
Online access available from:
Safari O'Reilly books online    View Resource Record  

Copies

Description 1 online resource
Summary During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store. In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best
Notes Title from resource description page (Recorded Books, viewed April 14, 2014)
Form Electronic book
ISBN 0061750565 (electronic bk.)
9780061750564 (electronic bk.)