Book Cover
Book
Author Brown, Tim, 1954- author

Title Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown; with Barry Katz
Edition First edition
Published New York, NY : HarperCollins Publishers, [2009]
New York, NY : Harper Business, [2009]
©2009
©2009

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Description viii, 264 pages : illustrations ; 24 cm
Contents Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
Summary Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, a leading innovation anddesign firm, and its celebrated CEO and president, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Corporate reorganizations.
Industrial design.
Organizational change.
Reengineering (Management)
Author Katz, Barry, author
LC no. 2009014596
ISBN 0061766089 (hardback)
9780061766084 (hardback)
Other Titles How design thinking transforms organizations and inspires innovation