1. The Global Environment -- 2. Culture -- 3. The Cultural Orientations Model -- 4. A Survey of Cultural Patterns -- 5. Cultural Orientations in Communication -- 6. Cultural Competence in Marketing and Sales -- 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration
Notes
Rev. ed. of: Doing business internationally / Terence Brake, Danielle Medina Walker, Thomas (Tim) Walker. c1995
Bibliography
Includes bibliographical references (pages 313-322) and index
Notes
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