| Description |
xxii, 548 pages : illustrations ; 26 cm + 1 CD-ROM |
| Series |
The McGraw-Hill/Irwin series in marketing |
|
McGraw-Hill/Irwin series in marketing.
|
| Notes |
Previous ed.: 2003 |
| Bibliography |
Includes bibliographical references (pages 531-534) and index |
| Notes |
System rquirements: Microsoft Windows 98/Me/NT4/2000/XP, 133 MHz processor or higher, 64MB of memory or higher, VGA or higher monitor resolution, 50MB of free hard disk space, CD-ROM drive |
| Subject |
Selling.
|
| LC no. |
2004044875 |
| ISBN |
0072834684 CD-ROM |
|
0073203157 set |
|
0072857056 alkaline paper |
|
0072930225 package |
|
