| Description |
xxvi, 201 pages ; 24 cm |
| Contents |
Foreword: McDonaldization and Its Discontents - Ritzer and His Critics / Douglas Kellner -- Introduction / Mark Alfino, John S. Caputo and Robin Wynyard -- 1. Nostalgia and Mass Culture: McDonaldization and Cultural Elitism / Martin Parker -- 2. It May Be a Polar Night of Icy Darkness, but Feminists Are Building a Fire / Jane A. Rinehart -- 3. The Rhetoric of McDonaldization: A Social Semiotic Perspective / John S. Caputo -- 4. McDonaldization and the Global Sports Store: Constructing Consumer Meanings in a Rationalized Society / Steven Miles -- 5. A Sociology of Rib Joints / Philip D. Holley and David E. Wright, Jr. -- 6. Old Wine in New Bottles: Critical Limitations of the McDonaldization Thesis - The Case of Hospitality Services / Roy C. Wood -- 7. McDonaldization and Consumer Choice in the Future: An Illusion or the Next Marketing Revolution? / Stephen Taylor, Sheena Smith and Phil Lyon |
|
8. The McCommodification of Society: Rationalization and Critical Theory / Thomas M. Jeannot -- 9. Missing the Cultural Basis of Irrationality in the McDonaldization of Society / Ngure wa Mwachofi -- 10. The Bunless Burger / Robin Wynyard -- 11. Postmodern Hamburgers: Taking a Postmodern Attitude Toward McDonald's / Mark Alfino |
| Summary |
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Consumer behavior.
|
|
Consumption (Economics)
|
|
Fast food restaurants -- Social aspects.
|
|
Social structure.
|
| Author |
Alfino, Mark, 1959-
|
|
Caputo, John S., 1946-
|
|
Wynyard, Robin.
|
| LC no. |
97021852 |
| ISBN |
0275958191 (alk. paper) |
|
0275961044 (paperback: alk. paper) |
|
