Book Cover
Book
Author Rumelt, Richard P.

Title Good strategy, bad strategy : the difference and why it matters / Richard P. Rumelt
Edition First edition
Published New York : Crown Business, [2011]
©2011

Copies

Location Call no. Vol. Availability
 MELB  658.4012 Rum/Gsb  AVAILABLE
 W'BOOL  658.4012 Rum/Gsb  AVAILABLE
Description xii, 322 pages : illustrations ; 25 cm
Contents 1: Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2: Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus -- Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3: Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head
Summary Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results
Bibliography Includes bibliographical references and index
Subject Strategic planning.
Strategy.
Planning.
Genre/Form Nonfiction
LC no. 2010050671
ISBN 9780307886231
0307886239