| Description |
viii, 357 pages ; 25 cm |
| Summary |
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Demand (Economic theory)
|
|
Supply and demand.
|
|
Consumption (Economics)
|
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Consumers -- Attitudes.
|
| Author |
Weber, Karl, 1953-
|
| LC no. |
2011009633 |
| ISBN |
9780307887320 (hardback) |
|
0307887324 (hardback) |
|
