| Description |
1 online resource (190 pages) : illustrations |
| Series |
Corporations that changed the world |
|
Corporations that changed the world.
|
| Contents |
An introduction to Southwest Airlines -- The history of Southwest Airlines: founders and leaders -- Southwest's unique corporate culture -- A role model for other organizations -- Satisfied customers and frequent flyers -- Love, freedom, and Southwest's corporate practices -- Southwest's people and planes -- Hiring and training: Southwest's university for people -- Customer service, blogging, and security at Southwest -- Leadership at Southwest |
| Summary |
Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike |
| Bibliography |
Includes bibliographical references (pages 183-184) and index |
| Notes |
English |
|
Print version record |
| Subject |
Southwest Airlines Co.
|
| SUBJECT |
Southwest Airlines Co. fast (OCoLC)fst00668455 |
| Subject |
Airlines -- United States -- Management
|
|
TRANSPORTATION -- Aviation -- Commercial.
|
|
Airlines -- Management.
|
|
United States.
|
| Form |
Electronic book
|
| LC no. |
2010000934 |
| ISBN |
9780313378645 |
|
0313378649 |
|
9786612933370 |
|
6612933372 |
|
