Title Subprime attention crisis : advertising and the time bomb at the heart of the Internet / Tim Hwang

Edition First edition Published New York : FSG Originals x Logic, Farrar, Straus and Giroux, 2020 ©2020

Copies

Location	Call no.	Vol.	Availability
MELB	659.144 Hwa/Sac		AVAILABLE

Description 164 pages ; 19 cm Contents The plumbing -- Market convergence -- Opacity -- Subprime attention -- Inflating the bubble -- Exploding the bubble -- Epilogue Summary "An examination of online advertising, and how its imminent collapse could crash the internet"-- Provided by publisher Bibliography Includes bibliographical references (pages 143-164) Subject Internet advertising Internet marketing Internet industry Internet -- Economic aspects LC no. 2020013395 ISBN 9780374538651 paperback 0374538654 paperback

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