| Description |
xi, 291 pages ; 25 cm |
| Contents |
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us |
| Summary |
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Consumer behavior.
|
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Consumers -- Psychology.
|
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Brand choice -- Psychological aspects.
|
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Marketing -- Psychological aspects.
|
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Neuromarketing.
|
| LC no. |
2011023484 |
| ISBN |
9780385531733 (alk. paper) |
|
(eISBN) |
|
0385531737 (alk. paper) |
|
