| Description |
xii, 256 pages : illustrations ; 25 cm |
| Series |
The Interface series |
|
Interface (London, England)
|
| Contents |
1. Introduction: the genre of the advertisement -- Pt. I. Materials -- 2. Substance and surroundings -- 3. Pictures, music, speech and writing -- 4. Language and paralanguage -- Pt. II. Text -- 5. Words and phrases -- 6. Prosody, parallelism, poetry -- 7. Connected text -- Pt. III. People -- 8. Narrative voices -- 9. Ways of hearing -- 10. Conclusion: the genre of the advertisement |
| Summary |
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them." "This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter." |
|
"This is a comprehensive and invaluable reference guide to all aspects of the language of advertising."--BOOK JACKET |
| Notes |
Previous ed.: 1992 |
| Bibliography |
Includes bibliographical references (pages [242]-247) and index |
| Subject |
Advertising.
|
|
Applied linguistics.
|
|
Discourse analysis.
|
|
Advertising -- Language.
|
| LC no. |
2001019243 |
| ISBN |
0415234549 hardback |
|
0415234557 paperback |
|
