Book Cover
Author Steers, Richard M.

Title Made in Korea : Chung Ju Yung and the rise of Hyundai / Richard M. Steers
Published New York : Routledge, 1999


Location Call no. Vol. Availability
 MELB  338.76292 Chung Ste/Mik  DUE 11-01-19
Description xv, 284 pages : illustrations (some color), map ; 24 cm
Contents Shared destinies: Korea and Chung Ju Yung -- Korea's entrepreneurial heritage -- Learning the business -- Rebuilding the homeland -- Driving is believing -- Victory at sea -- Contractor to the world -- Joining the high-tech race -- Bumpy road to labor peace -- Olympic pursuits -- Passing the torch -- Into the political maelstrom -- Developing the Hyundai spirit -- Lessons for the global entrepreneur
Summary Illustrated with 32 pages of color photographs not previously seen in the West, including photos of Chung's recent historic return visit to North Korea in 1998, Made in Korea takes stock of Chung's entire life, highlighting both his contributions to society and the lessons his work can teach to aspiring entrepreneurs
Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful business empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Unlike most CEOs of major firms, Chung has always preferred the company of his workers to that of the global executive elite. Hard work, creativity, and a capacity to never give up - this is the essence of Chung's life. In each of his ventures, he exhibited a sheer determination to succeed, regardless of the obstacles, and he worked tirelessly to instill this drive in all of his employees
Analysis Businesspeople -- Korea (South) -- Biography
Chong, Chu-yong, 1915-
Conglomerate corporations -- Korea (South)
Hyondae Group
Bibliography Includes bibliographical references (pages 269-271) and index
Subject Chŏng, Chu-yŏng, 1915-
Chŏng, Chu-yŏng, 1915-
Hyŏndae Group
Hyŏndae Group.
Hyŏndae Chonghap Sangsa (Korea)
Businesspeople -- Korea (South) -- Biography.
Conglomerate corporations -- Korea (South)
Genre/Form Biographies.
LC no. 98030135
ISBN 0415920507 alkaline paper
9780415920506 alkaline paper