SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; Chapter 2: Creating an SEO Plan; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Chapter 4: Keywords and Your Web Site; Chapter 5: Pay-per-Click and SEO; Chapter 6: Maximizing Pay-per-Click Strategies; Chapter 7: Increasing Keyword Success
Summary
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic.; One-stop res
