Ch. 1. Web analytics -- present and future -- Ch. 2. Data collection -- importance and options -- Ch. 3. Overview of qualitative analysis -- Ch. 4. Critical components of a successful Web analytics strategy? -- Ch. 5. Web analytics fundamentals -- Ch. 6. Month 1 : diving deep into core Web analytics concepts -- Ch. 7. Month 2 : jump-start your Web data analysis -- Ch. 8. Month 3 : search analytics -- internal search, SEO, and PPC -- Ch. 9. Month 4 : measuring email and multichannel marketing -- Ch. 10. Month 5 : Website experimentation and testing-shifting the power to customers and achieving significant outcomes -- Ch. 11. Month 6 : three secrets behind making Web analytics actionable -- Ch. 12. Month 7 : competitive intelligence and Web 2.0 Analytics -- Ch. 13. Month 8 and beyond : shattering the myths of Web analytics -- Ch. 14. Advanced analytics concepts -- turbocharge your Web analytics -- Ch. 15. Creating a data-driven culture -- practical steps and best practices
Summary
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing
