| Description |
xi, 243 pages : illustrations ; 24 cm |
| Contents |
Sect. I. Find It Within You -- Real Fact 1: It All Start: With You -- Real Fact 2: Define Your Passions -- Real Fact 3: Discover Your Brand -- Sect. II. The Competitive Advantage -- Real Fact 4: Bring Your Passion and Your Brand Together -- Real fact 5: Create a Unique and Real Work Environment -- Real Fact 6: Your Personal Brand, Is Your Business Brand -- Real Fact 7: Chart Uncharted Waters -- Real Fact 8: Creativity Is Unstoppable |
| Summary |
"It's a fact; every sixty seconds a woman starts a business. And while women represent a dominant force in the evergrowing business economy, the demand to fit into the corporate "boys club" is still pervasive. In Real You Incorporated, Kaira Sturdivant Rouda reveals the secret to building a successful brand, and thus a successful business, by refusing to fit in. Being successful is all about being you - the real you." "Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine - yourself. Building that personal, genuine brand means being true to yourself in every part of your business - from how you promote your talents to how you interact with the people in your office and everything else." |
|
"Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success."--BOOK JACKET |
| Notes |
Includes index |
|
Print version record |
| Subject |
Businesswomen.
|
|
Entrepreneurship.
|
|
Minority business enterprises.
|
|
New business enterprises.
|
|
Women-owned business enterprises.
|
| LC no. |
2007050502 |
| ISBN |
047017658X (cloth) |
|
0470257199 |
|
9780470176580 (cloth) |
|
9780470257197 |
|
