Description |
1 online resource (xv, 351 pages) : illustrations |
Series |
[Wiley finance] |
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Wiley finance series.
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Contents |
Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index |
Summary |
Takes readers on a journey, beginning with the ins and outs of mutual funds and ETFs. This title provides readers with the success factors that various long-lasting funds have in common. It walks the reader through a timeline of events, from fledgling idea to the actuality of selling shares |
Bibliography |
Includes bibliographical references (pages 341-342) and index |
Notes |
Print version record |
Subject |
Mutual funds -- United States -- Management
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Exchange traded funds -- United States -- Management
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Portfolio management -- United States
|
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BUSINESS & ECONOMICS -- Investments & Securities -- Mutual Funds.
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Mutual funds -- Management
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Portfolio management
|
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United States
|
Form |
Electronic book
|
ISBN |
9781119198420 |
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1119198429 |
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9780470258347 |
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0470258349 |
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