| Description |
xiii, 318 pages : illustrations, forms, plans ; 25 cm |
| Contents |
Machine derived contents note: Introduction and History of the Specialty Food Business. -- Getting Started: What Is the Industry Today and Are You Prepared to Enter It? -- The Business Plan. -- Financing Your Business. -- Location and Build-Out. -- Putting the Plan to Work, Part I: Concept, Legal Structure and Compliance, Graphic Design, Purchasing, and Pricing. -- Putting the Plan to Work, Part II: Hiring and Training, Store Policies, Cash Management, and "A Day in the Life..." Corporate Culture, Display and Merchandising, and Customer Service. -- Building the Business: Marketing and Promotion. -- Working Toward the Future: Fine-Tuning, Growth, and Expansion. -- Appendix. -- Resources. -- Index |
| Summary |
You'll also learn how to market and promote your store and build a steady clientele, exceed your customers' expectations for quality and service, use in-store signage and irresistible merchandise displays to increase sales, expand or convert an existing business, and fine-tune your business to promote growth |
|
This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. You'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash |
| Notes |
Includes index |
| Subject |
Food industry and trade -- United States.
|
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Food service -- United States.
|
| Author |
Karp, Karen.
|
| LC no. |
97014628 |
| ISBN |
0471139394 (cloth : alk. paper) |
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