Book Cover
Book

Title Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings / edited by Andrea M. Martin & Richard G. Starr, Jnr
Published Auckland, N.Z. : Dept. of Marketing, University of Auckland, [1996]

Copies

Location Call no. Vol. Availability
 W'PONDS  380.1 Mar/Jft  1  AVAILABLE
 W'PONDS  380.1 Mar/Jft  2  AVAILABLE
Description 2 volumes (xxiv, 904 pages) : illustrations ; 30 cm
Notes Forty-five papers
Bibliography Includes bibliographical references
Subject Marketing -- Congresses.
Marketing -- Study and teaching -- Congresses.
Genre/Form Conference papers and proceedings.
Author Martin, Andrea M
Starr, Richard G
University of Auckland. Department of Marketing
Australia New Zealand Marketing Educators' Conference (1996 : University of Auckland)
ISBN 0473041979 (v. 1 : pbk.)
0473042460 (v. 2 : pbk.)
Other Titles Australia New Zealand Marketing Educators' Conference
Proceedings of the 1996 Australia New Zealand Marketing Educators' Conference