Title Strategic marketing management / Carol H. Anderson, Julian W. Vincze

Edition Second edition Published Boston : Houghton Mifflin, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 And/Smm		AVAILABLE
WATERFT BUSINESS	658.802 And/Smm		AVAILABLE

Description xxxiii, 863 pages, I-11 pages : color illustrations ; 26 cm Bibliography Includes bibliographical references and index Subject Marketing -- Management. Strategic planning. Author Vincze, Julian W. LC no. 2002116444 ISBN 0618338071

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