Title Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

Edition Library edition Published Boston : Houghton Mifflin Co., [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Pri/Mca		AVAILABLE
WATERFT BUSINESS	658.8 Pri/Mca		AVAILABLE

Description 1 volume (various pagings) : color illustrations, color maps ; 28 cm Notes On cover: Pride-Ferrell marketing Bibliography Includes bibliographical references and indexes Subject Marketing. Author Ferrell, O. C. ISBN 0618474455

Other Titles Pride-Ferrell marketing

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