| Description |
xxi, 611 pages : color illustrations ; 27 cm + 1 computer optical disc (4 3/4 in.) |
|
4 3/4 in |
| Contents |
Part I. The Challenge -- 1. Small Business: An Overview -- 2. Small Business Management, Entrepreneurship, and Ownership -- Part II. Planning in Small Business -- 3. Social Responsibility, Ethics, and Strategic Planning -- 4. The Business Plan -- Part III. Early Decisions -- 5. Franchising -- 6. Taking over an Existing Business -- 7. Starting a New Business -- Part IV. Financial and Legal Management -- 8. Accounting Records and Financial Statements -- 9. Small Business Finance -- 10. The Legal Environment -- Part V. Marketing the Product or Service -- 11. Small Business Marketing: Strategy and Research -- 12. Small Business Marketing: Product -- 13. Small Business Marketing: Place -- 14. Small Business Marketing: Price and Promotion -- Part VI. Managing Small Business -- 15. International Small Business -- 16. Professional Small Business Management -- 17. Human Resource Management -- 18. Operations Management -- Appendix. Complete sample business plans |
| Notes |
Title on accompanying CD-ROM: GoVenture |
| Bibliography |
Includes bibliographical references (pages 585-592) and index |
| Subject |
Small business -- Management.
|
| LC no. |
2004114380 |
| ISBN |
0618507256 hardback |
|
0618507302 CD-ROM |
|
