| Description |
289 pages ; 20 cm |
| Series |
Bloomsbury reference |
|
Bloomsbury reference.
|
| Summary |
"This book features over 7,000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Includes: terms explained in clear, simple English; phonetic pronunciation for all main entries; examples show words used in context; and quotations from magazines and newspapers."--BOOK JACKET |
| Notes |
Previous ed.: 1996 |
| Subject |
Marketing -- Dictionaries.
|
| Genre/Form |
Dictionaries.
|
|
Dictionaries.
|
| Author |
Collin, P. H. (Peter Hodgson)
|
| LC no. |
00002476 |
| ISBN |
0747566216 paperback |
|
1904970044 |
|
