Book Cover
Book
Author Wilson, Laurie J., APR.

Title Strategic communications planning : for effective public relations and marketing / Laurie J. Wilson, Joseph D. Ogden
Edition Fifth edition
Published Dubuque, Iowa : Kendall/Hunt Pub., [2008]
©2008

Copies

Location Call no. Vol. Availability
 W'PONDS  659.2 Wil/Spp 2008  AVAILABLE
 MELB  659.2 Wil/Spp 2008  AVAILABLE
 W'BOOL  659.2 Wil/Spp 2008  AVAILABLE
Description xvii, 266 pages : illustrations ; 26 cm
Notes Previous ed.: 2004
Bibliography Includes bibliographical references and index
Subject Communication in organizations.
Communication in management.
Public relations.
Marketing.
Author Ogden, Joseph D.
ISBN 9780757548871