| Description |
xxiii, 306 pages : illustrations ; 26 cm |
| Contents |
Part 1. Introduction -- International entrepreneurship and international business / George M. Puia -- Environmental and contextual sources of global variation in entrepreneurial activities / Nir Kshetri -- Global entrepreneurship strategy / John A. Parnell -- Global business plan / Joan F. Gillman and Kiral Henschel -- Business opportunities for global entrepreneurship / Alvin J. Jackson, Jr. -- Part 2. Specialized topics -- Exporting / John N. Odel -- Global economics and finance / Dale R. Funderburk -- Cross-cultural customs and communication styles / Anatoly Zhuplev -- Providing students with a worldview : a competency-based system for international entrepreneurship, education, and development / Sherry E. Sullivan and Madeline M. Crocitto -- Global franchising and other forms of entrepreneurship / Dianne H. B. Welsh and Ilan Alon -- Going international? : alternative modes of entry for entrepreneurial firms / Nadia Ballard and Ilan Alon -- Part 3. Area studies -- Entrepreneurship and security : the state of entrepreneurship in Eastern Europe / Barbara M. Weiss -- Latin America / Frank Hoy -- China / Lan-Ying Huang and Shawn Carraher -- Part 4. International case study -- Direct selling worldwide : the Mary Kay cosmetics story / Dianne H. B. Welsh and Yvonne Pendleton |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Entrepreneurship.
|
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International business enterprises -- Political aspects.
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International business enterprises -- Social aspects.
|
| Author |
Welsh, Dianne H. B.
|
| ISBN |
0757562116 |
|
9780757562112 |
|
