Title Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

Published Thousand Oaks, Calif. : Sage Publications, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 Moo/Cba		AVAILABLE

Description xiv, 345 pages : illustrations ; 26 cm Contents 1. Global Consumers in a Global Village? -- 2. Values and Culture -- 3. Convergence and Divergence in Consumer Behavior -- 4. The Consumer: Attributes -- 5. Social Processes -- 6. Mental Processes -- 7. Consumer Behavior Domains -- 8. Applications to Global Marketing and Advertising Bibliography Includes bibliographical references and index Subject Consumer behavior -- Cross-cultural studies. Consumers -- Psychology. Marketing. ISBN 0761926690 Paper 0761926682 Cloth

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