| Description |
xii, 301 pages ; 24 cm |
| Contents |
1. An introduction to surveys and to this book -- 2. Stages of a survey -- 3. Selecting the method of data collection -- 4. Questionnaire design : writing the questions -- 5. Questionnaire design : organizing the questions -- 6. Questionnaire design : testing the questions -- 7. Designing the sample -- 8. Selecting a sample -- 9. Reducing sources of error in data collection -- 10. Special topics -- App. A. University of Maryland undergraduate student survey -- App. B. Maryland crime survey -- App. C. American association for public opinion research code of professional ethics and practices |
| Summary |
"Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. The text is aimed at the undergraduate survey research or survey methods courses in the social sciences, including Sociology, Social Work, Anthropology, and Political Science."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 285-293) and index |
| Subject |
Surveys.
|
|
Sampling (Statistics)
|
| Author |
Blair, Johnny.
|
| LC no. |
2004014521 |
| ISBN |
076192745X (cloth) |
|
0761927468 (paperback) |
|
