| Description |
xiii, 260 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Strategy: Define Your Target and Find Your Niche -- Ch. 2. Strategy: Determine Whether Your Niche Markets Have True Potential -- Ch. 3. Strategy: Choose Well So You Can Prosper -- Ch. 4. Strategy: Tap the Power of Positive Perceptions -- Ch. 5. Strategy: Demonstrate That You Are Trustworthy -- Ch. 6. Strategy: Choose the Right Networks to Gain Access to Prospects -- Ch. 7. Strategy: Use Reverse Networking to Create an Opportunity -- Ch. 8. Strategy: Achieve High Visibility in Your Niche Market -- Ch. 9. Strategy: Participate and Avoid Getting Lost in the Crowd -- Ch. 10. Strategy: Use Targeted Shows for Concentrated Networking -- Ch. 11. Strategy: Align Yourself with Centers of Influence -- Ch. 12. Strategy: Make It Easy to Acquire Referrals and Testimonials -- Ch. 13. Strategy: Use Referrals and Testimonials to Differentiate Yourself -- Ch. 14. Strategy: Plan Your Promotional Niche Mail to Hit Right on the Money |
|
Ch. 15. Strategy: Create Promotional Niche Mail that Gets Read - Not Trashed -- Ch. 16. Strategy: Use the Telephone to Leverage Your Efforts -- Ch. 17. Strategy: Inform and Inspire the People in Your Niche Markets -- Ch. 18. Strategy: Integrate Niche Advertising and PR into Your Ongoing Relationship-Building Efforts |
| Bibliography |
Includes bibliographical references (page 253) and index |
| Subject |
Market segmentation.
|
|
Selling.
|
| LC no. |
93043011 |
| ISBN |
0786301546 |
|
