| Description |
xxi, 472 pages : illustrations ; 24 cm |
| Contents |
Developing Frameworks for Studying Mass Communication -- The Payne Fund Studies : the Effects of Movies on Children -- The Invasion from Mars : Radio Panics America -- The People's Choice : the Media in a Political Campaign -- Experiments in Mass Communication : Persuading the American Soldier in World War II -- Communication and Persuasion : the Search for the Magic Keys -- Personal Influence : the Two-Step Flow of Communication -- Project Revere : the Quality and Pathways of Message Diffusion -- Seduction of the Innocent : the Great Comic Book Scare -- Television in the Lives of Our Children : the Early Years -- Violence and the Media : the Turbulent Sixties -- Television and Social Behavior : the Surgeon General's Report -- The Agenda-Setting Function of the Press : Telling us What to Think About -- Television and Behavior : Ten Years of Progress : Part I : Violence and Prosocial and Cognitive/Affective Aspects of Behavior -- Television and Behavior : Ten Years of Progress : Part II : Health, Family, Social Beliefs, and American Institutions -- The Lessons of the Milestones |
| Analysis |
United States Society Effects of mass media Research history |
|
United States Society Effects of mass media Research, 1920-1982 |
| Notes |
Includes indexes |
| Bibliography |
Includes bibliographies and indexes |
| Subject |
Mass media.
|
|
Mass society.
|
| Author |
DeFleur, Melvin L. (Melvin Lawrence), 1923-2017.
|
| LC no. |
86033759 |
| ISBN |
080130038X |
|
0801300398 |
|
