Title New food product development : from concept to marketplace / Gordon W. Fuller

Published Boca Raton : CRC Press, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
MELB	641.300688 Ful/Nfp		AVAILABLE

Description 275 pages : illustrations ; 25 cm Series CRC series in contemporary food science CRC series in contemporary food science. Contents Ch. 1. Introduction -- Ch. 2. The Generation of New Product Ideas -- Ch. 3. Screening for the Better Ideas -- Ch. 4. From Product Concepts to Conceived Products: The Development Process -- Ch. 5. Refining the Screening Procedures for the Product -- Ch. 6. The Final Screening: Going to Market -- Ch. 7. New Food Product Development in the Food Service Industry -- Ch. 8. Product Development for the Food Ingredient Industry -- Ch. 9. Organizing for New Product Development -- Ch. 10. Back to the Future Analysis Food Market research Bibliography Includes bibliographical references (pages 249-264) and index Subject Food industry and trade -- Technological innovations. Food -- Marketing. Food -- Research. New products -- Marketing. Product management. Food industry and trade -- Technological innovations. Food -- Marketing. Food -- Research. New products -- Marketing. Product management. LC no. 93033273 ISBN 0849380022 (acid-free paper)

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