Book Cover
Author Dearlove, Des.

Title The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder / Des Dearlove
Edition Revised third edition
Published Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2010
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xv, 158 pages)
Contents The Unauthorized Guide to Doing Business the Richard Branson; Contents; Acknowledgements; Richard Branson Revisited ... ; The Life and Times of Richard Branson; One: Pick on Someone Bigger Than You; Two: Do the Hippy, Hippy Shake; Three: Haggle: Everything's Negotiable; Four: Make Work Fun; Five: Do Right by Your Brand; Six: Smile for the Cameras; Seven: Don't Lead Sheep, Herd Cats; Eight: Move Faster Than a Speeding Bullet; Nine: Size Does Matter; Ten: Never Lose the Common Touch; How to Build a Brand the Richard Branson Way; Last Word; Notes; Index
Summary Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?. The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:. 1. Pick on someone bigger than you. 2
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Branson, Richard.
Virgin Group -- History.
Aeronautics, Commercial -- Great Britain -- History.
Brand name products -- Great Britain.
Businessmen -- Great Britain -- Biography.
Success in business -- Great Britain -- Case studies.
Genre/Form Biography.
Case studies.
Case studies.
Form Electronic book
ISBN 0857080768 (electronic bk.)
1907293248 (electronic bk.)
9780857080769 (electronic bk.)
9781907293245 (electronic bk.)
Other Titles Business the Richard Branson way