| Description |
xii, 259 pages : illustrations ; 24 cm |
| Contents |
Pt. I. Alliances Old and New. Ch. 1. The World of Alliances. Ch. 2. A Tale of Two Alliance Companies -- Pt. II. Global Competition and Strategic Alliances. Ch. 3. Strategic Logic of Alliances: Entrepreneurial Globalization. Ch. 4. Forging Strategic Alliances: A Road Map -- Pt. III. Managing Strategic Alliances. Ch. 5. Managing Alliances: Challenges and Tasks. Ch. 6. Managing Alliances: The Job of the Alliance Manager. Ch. 7. Managing Alliances: The Role of Top Management. Ch. 8. Managing Alliances: The Multibusiness Firm -- Pt. IV. From Alliances to Networks. Ch. 9. The Next Frontier: Managing the Global Network Corporation |
| Analysis |
Competition, International |
|
Strategic alliances (Business) |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 207-245) and index |
| Subject |
Competition, International.
|
|
Strategic alliances (Business)
|
| Author |
Rangan, U. Srinivasa.
|
| LC no. |
94039669 |
| ISBN |
0875845843 (alk. paper) |
|
