| Description |
xii, 220 pages : illustrations ; 24 cm |
| Contents |
1. Put Innovation Back into Strategy -- Pt. I. How to Create a Unique Strategic Position. 2. Decide What Your Business Is. 3. Decide Who Your Customers Are and What to Offer Them. 4. Decide How You Will Play the Game. 5. Identify and Secure Strategic Assets and Capabilities. 6. Create the Right Organizational Environment. 7. Develop a Superior Strategic Position -- Pt. II. How to Prepare for Strategic Innovation. 8. Understand How New Strategic Positions Develop. 9. Evaluate and Respond to Strategic Innovation. 10. Take a Dynamic View of Strategy |
| Summary |
"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's - and tomorrow's - breakthrough business strategies."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning.
|
|
Technological innovations -- Economic aspects.
|
| LC no. |
99032401 |
| ISBN |
0875848338 : |
|
