Book Cover
Author McElwee, John.

Title Showmen, Sell It Hot! : Movies as Merchandise in Golden Era Hollywood
Published : Paladin Communications, 2013
Online access available from:
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Description 1 online resource (286 pages)
Contents Front Cover -- Title Page -- Half Title -- Copyright -- Dedication -- Contents -- Prologue: Unsung Heroes -- 1. About Those So-Called "Good Old Days" -- 2. All Aboard the Mutilation Express -- 3. Titillated to Distraction -- 4. When RKO Flew Down to Rio -- 5. Metro and the Marxes -- 6. Metro's Jean Harlow Closeout Sale -- 7. The Pair That Curled Your Hair -- 8. The Great Jesse James Box-Office Raid -- 9. John Ford's Evergreen Stagecoach -- 10. The Three Million Dollar Splurge -- 11. Campaigning for Kane -- 12. The Thinking Man's Exploitation Shockers -- 13. Stateside Theatres of War -- 14. Paramount's Road to Sunset Boulevard -- 15. Wilder's Ace Goes in the Hole -- 16. Forgotten But Not Gone: My Son John -- 17. Metro and the Red Badge Blow Off -- 18. Columbia and Kazan's Waterfront Haul -- 19. The Mighty Monarch of Melodramas -- 20. "100 Percent Pure Gravy" -- 21. Universal Makes Box-Office Music -- 22. Warner Bros. and the James Dean Cult -- 23. I Call It "Fashion Noir" -- 24. Psycho Salesmanship -- 25. A Memphis Screamiere -- 26. Exhibition's Baby Jane Blastoff -- 27. Warner Bros.' Bull's-Eye Selling of Bonnie and Clyde -- Epilogue: Lights Out -- Chapter Notes -- Index -- About the Author -- Praise for Showmen, Sell It Hot!
Summary A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM's gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford's Stagecoach; Orson Welles' failed Citizen Kane campaign; Billy Wilder's unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock's personal gamble with Psycho; and much more!
Subject Motion pictures -- Distribution -- History -- 20th century.
Motion pictures -- Economic aspects.
Motion pictures -- Marketing -- History -- 20th century.
Form Electronic book
ISBN 0971168598
9780996274012 (electronic bk.)