| Description |
x, 239 pages ; 24 cm |
| Contents |
Foreword -- Acknowledgments -- CH. 1. AN OVERVIEW: TWO GENERATIONS. The aging of the population -- Why we should be concerned -- About our studies of baby boomers and their parents -- Some surprising findings -- CH. 2. WHAT'S ON THEIR MINDS AS THEY AGE. Feeling, thinking, and acting younger -- Defying aging -- Concerns and desires -- CH. 3. PHYSICAL AND EMOTIONAL WELL-BEING. Physical health -- Emotional health -- It matters what and how we think -- CH. 4. LIFESTYLES. Living arrangements -- Work after retirement -- Lifelong learning -- Leisure -- Volunteering -- Religiosity -- Caregiving -- Preparing for old age -- CH. 5. FINANCIAL AFFAIRS. Spending habits -- Saving habits -- Financing retirement -- The affluent -- CH. 6. WHAT THEY HAVE, WHAT THEY USE. What they own -- Who is more materialistic? -- What kinds of services they prefer -- CH. 7. BUYING HABITS. Reasons for patronage -- Buying products -- Information sources -- The Internet as a source of information or a purchasing channel -- Loyal customers -- Dis/satisfaction and complaints -- Excessive buying -- CH. 8. PLANNING FOR LONGEVITY. Determinants of longevity and life satisfaction -- Strategies for longevity and well-being -- Improving quality of life -- CH. 9. HOW BUSINESSES CAN PROFIT BY MAKING THEIR MATURE CUSTOMERS HAPPIER. Understanding the needs of your mature customers -- Profitable business strategies that can enhance well-being -- Strategy-effectiveness testing, implementation, and feedback -- Index -- About the authors |
| Notes |
Includes index |
| Subject |
Consumer behavior -- Research -- United States.
|
|
Older consumers -- Research -- United States.
|
|
Middle-aged consumers -- Research -- United States.
|
|
Baby boom generation -- Research -- United States.
|
| Author |
Mathur, Anil.
|
| ISBN |
0978660242 |
|
9780978660246 |
|
