Keyword research history and its evolving role in marketing -- How to develop a successful keyword strategy -- Keyword research tools -- Finding keywords -- Refine your initial list of keywords in seven steps -- Using keywords for SEO -- Using keywords for PPC -- Using keywords for social media -- Using keywords for mobile and local -- Keywords and site architecture -- Creating great content with keywords -- Using keywords for branding and messaging -- International keyword research -- Keyword measurement
Summary
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign
Notes
Includes index
Online resurce; title from PDF title page (EBL, viewed May 22, 2013)
