PART I: DEMYSTIFYING THE COMMUNICATION GAME -- Engaging the Muslim World -- Calculating the Cost of Manufactured Fear -- The New Public Diplomacy Argument -- PART II: CRUSADING US NATIONAL SECURITY -- Distorting the Process -- Marketing the American Brand -- Shifting the Tide -- PART III: Reshaping the Communicative Context -- Considering a Corps of Specialists -- Towards a Post-secular Communicative Framework
Summary
The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since president Barack Obama's 2009 'New Beginning' address in Cairo, Egypt. Beyond Cairo examines US diplomacy in the years following this speech and explores Washington's lagging engagement with the Muslim world. This book tackles the problems with public diplomacy as the US has been practicing it and provides a roadmap for the US to re-engage the Muslim world over the coming years
