Title The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience / David Norton

Edition Unabridged Published New York : McGraw-Hill Audio, Inc., 2017

Click on the following:
O'Reilly

Copies

Description 1 online resource (5 hr., 19 min.) Summary The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business Cast Read by Doug Greene Notes Online resource; title from digital title page (viewed on November 17, 2019) Subject Customer relations. Consumer profiling. Customer loyalty. Leadership. Decision making. Management. Leadership Decision Making decision making. management. Customer relations. Customer loyalty. Consumer profiling. Decision making. Leadership. Management. Genre/Form Audiobooks. Audiobooks. Livres audio. Form Streaming audio Author Greene, Doug ISBN 9781259862977 1259862976

  Permalink