Title Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold

Edition Fifteenth edition, International student addition Published New York : McGraw-Hill, 2017

Copies

Location	Call no.	Vol.	Availability
MELB	659.1 Are/Cad 2017		AVAILABLE

Notes "This International Student Edition is for use outside U.S."--Cover Bibliography Includes bibliographical references and index Subject Advertising. Author Weigold, Michael R., author ISBN 1259921263 9781259921261 (paperback)

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