Book Cover
E-book
Author Kimmel, Allan J., author.

Title People and products : consumer behavior and product design / Allan J. Kimmel
Edition First edition
Published New York : Routledge, 2015

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Description 1 online resource (viii, 311 pages) : illustrations
Contents People and products in an evolving marketplace -- Technology and innovation in everyday life -- Consumer demands and product usability -- Product design and aesthetics -- Consumers as active participants in the product design process -- The future of things
Summary By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the att
Bibliography Includes bibliographical references and index
Notes Online resource; title from title screen (Ebook Library, viewed June 2, 2015)
Subject Consumer behavior.
New products.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Consumer behavior
New products
Form Electronic book
ISBN 9781317607502
1317607503
9781317607496
131760749X
9781317607489
1317607481
9781315748917
1315748916