Description |
1 online resource (viii, 311 pages) : illustrations |
Contents |
People and products in an evolving marketplace -- Technology and innovation in everyday life -- Consumer demands and product usability -- Product design and aesthetics -- Consumers as active participants in the product design process -- The future of things |
Summary |
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the att |
Bibliography |
Includes bibliographical references and index |
Notes |
Online resource; title from title screen (Ebook Library, viewed June 2, 2015) |
Subject |
Consumer behavior.
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New products.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Consumer behavior
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New products
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Form |
Electronic book
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ISBN |
9781317607502 |
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1317607503 |
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9781317607496 |
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131760749X |
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9781317607489 |
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1317607481 |
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9781315748917 |
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1315748916 |
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