Book Cover
Streaming audio
Author Kerner, Noah.

Title Chasing cool : standing out in today's cluttered marketplace / Noah Kerner, Gene Pressman
Published [Old Saybrook, Conn.] : Tantor Media, 2009

Copies

Description 1 online resource (1 audio file)
Summary Chasing Cool includes interviews with more than seventy of today's most respected innovators, from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not and explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool
Notes Unabridged
Audio file
Title from image on Web page (viewed May 7, 2009)
Previously released on compact disc, 2007
Performer Read by Johnny Heller
Subject Marketing.
marketing.
Marketing.
Genre/Form Audiobooks.
Audiobooks.
Livres audio.
Form Streaming audio
Author Pressman, Gene.
Heller, Johnny.
Tantor Media.
ISBN 9781400124244
1400124247