| Description |
xi, 221 pages ; 25 cm |
| Contents |
Part I. Understanding ourselves -- 1. PPC: porn, pills, and casinos -- 2. Getting to the what we really think -- 3. Prom in January -- 4. Failed resolutions & the false hope syndrome -- 5. Celebrity worship syndrome -- 6. What are you afraid of? : and other telling questions -- 7. Web who.0 -- Part II. What's possible with what we know -- 8. Data rocks and the television-Internet connection --9. Women wrestlers and arbitraging financial markets --10. Finding the early adopters -- 11. Super-connectors and predicting the next rock star -- Epilogue. Who we are and why it matters -- Notes -- Glossary |
| Summary |
"In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are. Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages [205]-209) and index |
| Subject |
Internet users -- United States -- Psychology.
|
|
Web usage mining.
|
| LC no. |
2008016758 |
| ISBN |
9781401323042 hardback |
|
