| Description |
ix, 274 pages : illustrations ; 25 cm |
| Contents |
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit |
| Summary |
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success |
| Bibliography |
Includes bibliographical references (pages [253]-266) and index |
| Subject |
Viral marketing.
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Online social networks -- Economic aspects.
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Electronic commerce -- Marketing.
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Business -- Computer network resources.
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| ISBN |
9781401323493 |
|
1401323499 |
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