Book Cover
Book
Author Johnson, Gerry.

Title Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes, Richard Whittington
Edition Eighth edition
Published Harlow : Pearson Education, 2008

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.4012 Joh/Ecs 2008  AVAILABLE
 WATERFT BUSINESS  658.4012 Joh/Ecs 2008  AVAILABLE
Description xxxvi, 878 pages : color illustrations ; 27 cm
Contents Part I. The strategic position -- Part II. Strategic choices -- Part III. Strategy in action
Notes Previous edition published 2002
This edition includes 4 new chapters: Culture and strategy; International strategy; Innovation and entrepreneupship; The practice of strategy
Bibliography Includes bibliographical references, glossary and index
Subject Business planning.
Strategic planning.
Genre/Form Dictionaries.
Author Scholes, Kevan.
Whittington, Richard, 1958-
ISBN 9780273711919 (text only)
9780273711926 (text and cases)
9781405887328